FROM BUD TO BED
Here at Flaneur, delivering exceptional quality and construction and an elevated experience to our customers is paramount. Meanwhile, we hold ourselves accountable to reduce environmental footprints every step along the way, and only partner with workshops and factories that have exhibited high environmental consciousness.
From bud to bed, we strive to create a dye-ing, weaving, sewing and finishing production process with an emphasis on responsible sourcing, sustainability and ethical manufacturing.
Flaneur is committed to restoring the craftsmanship of luxury bedding into an art form and creating a bedding experience like no other.
Supima® cotton is a superior type of cotton grown in the USA. What makes Supima® different from other cottons is the extra-long staple fiber that gives the cotton its premium properties: Strength, Softness and Color retention.
Supima® cotton is farmed using state-of-the-art technology and processes. From GPS navigation used on tractors to plant and harvest the cotton, to satellite technology and soil monitors, Supima® farmers ensure they are growing the best quality cotton in the world with as little impact on the environment as possible.
Supima® cotton is grown only in the west and southwest states of California, Arizona, Texas and New Mexico. Supima® is the trademark used to promote American-grown, extra-long staple cotton. To bear the Supima® trademark, products must be sourced through a licensed supply chain.
Flaneur is the first-known brand to invest in independent DNA testing, which guarantees that the bedding is really 100% Supima cotton grown in California.
All of our bedding is sewn using 100% biodegradable Lyocell thread made from the wood pulp of the eucalyptus tree. This fiber is produced with minimal impact to the environment in an award-winning closed-loop process that recovers or decomposes all solvents and emissions. It is an expensive but ideal replacement of the traditional polyester sewing thread, which is similar to plastic bags, cannot be easily resolved once produced.
The thread is then dyed in Los Angeles to perfectly match the color of the fabric. Our thread is sourced from a one-hundred-year-old German manufacturer.
All of Flaneur premium duvet covers are finished with Swiss-made Riri® zippers, the highest quality zippers in the world. Since its founding, the name of Riri® has been associated with luxury fashion brands, and was a perfect match for our luxury dyed-to-order duvet cover. Riri® is also committed to sustainability and continuously enhancing their performance levels in terms of environmental impact by the Riri® Group in the categories of water consumption and carbon dioxide emission.
NO WHITE WASHING & THE GARMENT DYE
Optical white, also known as "hotel white”, is achieved through heavy bleaching, which creates negative environmental and social impacts, going against our core philosophies of eco-conscious, natural color and product. Our whites are the natural whites of Supima® Cotton.
Every bed sheet and duvet cover is pre-washed and dyed, using no toxic chemicals, one at a time, by a father-son business located in the heart of Los Angeles.
The dyeing process is done in a “garment” dye lot, a small-batch process similar to a washing machine which creates richer, more consistent color and consumes less water reducing the environmental impact .
FOCUS ON CRAFTSMANSHIP
Flaneur employs the 1-ply, 1-pick premium sateen, 400-thread count weaving technique which guarantees the highest possible thread count achievable in a single square inch of fabric and the perfect combination of softness and smoothness, sturdiness and breathability.
Personal engagement, consistency, and quality assurance are at the forefront of every piece that leaves the factory. Every piece is vetted for quality, color, and consistency to Flaneur standards by a manufacturer that is one of a small batch officially licensed Supima® cotton weavers worldwide.
Anchored in a history that dates back to 1835, a select team of tailors sews every piece of Flaneur bedding. The precision of design and execution of hand-sewn French seams at every corner are the result of generations of study, craftsmanship, and teamwork.