"This is the Bespoke Bedding Hollywood is Coveting"
Do you know what the coolest kids in Hollywood are up to entering this year?
"The bespoke bedding," this is Hollywood Reporter's answer, because "Flaneur's luxe dyed-to-order sheets and duvets allow celebrities and influencers to bring their personal style to their beds."
"You’re always changing — your mood, your life events, your job, your seasons, your favorite book, your wall paint. You need to change the color of your nest just like you constantly change the color of your shoes, scarves and dresses." Flaneur's cofounder, Yu said.
The Modern Setting in Flaneur's first lookbook styled by Celebrity Designer Estee Stanley.
The Bohemian Setting in Flaneur's first lookbook styled by Celebrity Designer Estee Stanley.
"Our brand, 'Flaneur - the Frech word for dreamers and idlers - is offering bespoke dyed-to-order sheet sets and duvet covers that elevate the basic bed, turning it into a canvas for self-expression and creativity. From its inception, the brand has tapped into the fashion world and invited aesthetes the opportunity to customize and realize their own unique bedroom palette.'"
"But this isn’t fast fashion — Flaneur’s product is more like haute couture. It conducts DNA testing on each Supima cotton batch to ensure consistency of the fabric and uses fashion-house-approved Riri zippers from Switzerland, biodegradable sewing thread and boutique dye houses who pre-wash all orders to ensure colorfastness."
"Our customers in the fashion world are passionate about colors — look at the pictures they’ve posted on Instagram: multiple shades of pink on a bed, blue and green, even yellow and purple." Yu pointed out, "Shoppers are unleashing their creativity. They definitely have palettes in their mind."
Rohm Elisabeth dream with Flaneur. Color: Forget me Not.
Keltie Knight on the bed with Flaneur. Color: Glacier Gray.